Our Approach to Market Analytics

At veridionqa, we combine clarity, impartiality, and compliance to deliver actionable advertising performance insights. Each analysis begins with an independent assessment, collecting multi-channel market data and interpreting trends without bias. Our reports are designed to be practical and easy to understand, allowing every client—no matter their experience level—to make confident, informed decisions. All processes fully respect Australian privacy standards, and we update our tools to match the latest industry developments for thorough, reliable results.

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Meet Our Analytics Team

Data-driven expertise for every client

Amelia Webb

Amelia Webb

Lead Analyst

Market performance trends

Education

Master of Business Analytics, University of Melbourne

Analytical strategist with experience in campaign measurement and data storytelling. Amelia ensures impartial evaluations and actionable results for all clients.

Experience

Maven - Senior Data Analyst
AdRight Group - Market Analytics Lead

Skills

Analysis Reporting Visualisation

Methods

Comparative benchmarking Multichannel attribution

Credentials

Certified Marketing Analyst
Google Analytics Professional
James Chen

James Chen

Campaign Metrics Lead

Advertising channel analysis

Education

Bachelor of Commerce (Marketing), University of Sydney

James applies quantitative methods to dissect campaign dynamics and optimise measurement models for broad market applicability.

Experience

Pulse Metrics - Performance Analyst
Lumina Data - Market Insight Officer

Skills

Data mining Attribution Insights

Methods

Data segmentation Trend interpretation

Credentials

Certified Analytics Practitioner
Tableau Associate
Priya Patel

Priya Patel

Chief Insights Officer

Campaign efficiency analysis

Education

Master of Applied Statistics, Monash University

Priya oversees interpretation quality, translating data into practical recommendations and maintaining compliance with local requirements.

Experience

Metricx - Head of Insight
FullView Co - Analytics Manager

Skills

Interpretation Presentation Compliance

Methods

Cross-channel evaluation Predictive modelling

Credentials

Privacy Compliance Certificate
Statistical Analyst
Ben Riley

Ben Riley

Market Trends Advisor

Consumer trend analysis

Education

Bachelor of Business Administration, RMIT University

Ben brings a broad perspective on evolving consumer patterns, focusing on holistic market trends and actionable outcome insights.

Experience

Delta Metrics - Market Researcher
InsightWorks - Trend Analyst

Skills

Strategy Trend spotting Communication

Methods

Baseline assessment Comparative analytics

Credentials

Certified Market Researcher
Insightful Analytics

How We Deliver Results

A transparent process ensures you receive meaningful, practical advertising analytics every step of the way.

Objective Data Gathering Phase

We start by collecting metrics from diverse market sources, with a focus on unbiased, verifiable information relevant to your campaign goals.

Diverse Data

Access performance data from multiple channels.

Trusted Sources

Use only verified data streams.

Analysis & Interpretation Phase

Our experts interpret the gathered data, translating it into clear patterns, performance markers, and potential improvement areas.

Visual Clarity

Present trends in understandable formats.

Actionable Insights

Recommend next steps based on findings.

Reporting & Communication Phase

Findings are delivered in straightforward reports, free of jargon, so you can make informed advertising decisions quickly.

Clear Reports

Easy-to-read summaries of all results.

Direct Feedback

Discuss findings openly with your team.

Ongoing Review and Optimisation

We help monitor changing campaign metrics and support iterative improvements using up-to-date analytics.

Continuous Analysis

Track progress and update as needed.

Optimisation Advice

Provide ongoing guidance for improvement.

Clear Comparison

Features veridionqa Other Providers
Truly independent analytics
Australian regulatory compliance
Jargon-free reporting
Holistic cross-media analysis
Tailored insights for brands
Visual performance summaries